Job Description

Director Of MarketingPerfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.Lead Marketing StrategyDevelop marketing strategies based on each client's goals, audience, budget, and growth opportunitiesTurn business objectives into clear campaign plans, timelines, and performance goalsConnect marketing activity to qualified leads, sales, revenue, and return on investmentPresent strategies, results, and recommendations directly to clientsOversee Digital CampaignsPlan, manage, and improve campaigns across channels such as:Google Ads and Microsoft AdvertisingMeta, LinkedIn, and other social platformsEmail marketing and automationDisplay and remarketingOrganic search and content marketingVideo and emerging digital platformsEnsure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.Direct SEO /AEOOversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:Technical SEOKeyword and search-intent researchContent strategyStructured data and schemaLocal SEOInternal linking and site structureCore Web VitalsAI-search visibility and citation readinessStay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.Guide Websites, Landing Pages, and CROWork with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:User experience and navigationContent and messagingCalls to actionForms and lead-capture processesHubSpot workflowsMobile usabilityPage speedSEO and AEOConversion optimizationUse analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.Measure PerformanceSet practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.Use AI and AgentsUse AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:Audience and competitive researchCampaign planning and optimizationSEO, AEO, and content strategyData analysis and reportingWebsite and landing-page improvementsMarketing automationInternal processes and quality assuranceHelp the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.Lead the TeamLead, mentor, and support members of the marketing teamSet clear priorities, responsibilities, and expectationsReview strategies, campaigns, reports, and deliverablesHelp team members improve their marketing, communication, and AI skillsIdentify opportunities to improve processes, training, and technologyWork closely with account management, design, development, content, sales, and agency leadershipWhat We're Looking ForAt least five years of professional digital marketing experienceAt least three years of agency or multi-client experiencePrevious experience managing or mentoring marketing professionalsExperience planning campaigns across multiple digital platformsStrong knowledge of SEO and emerging AEO practicesExperience with websites, landing pages, CRO, and analyticsExperience using AI tools or agents to improve workflows or client outcomesExperience with WordPress or a similar CMSProficiency with GA4, GSC, Ads, and reporting toolsHubSpot proficiency, including forms, workflows, CRM data, and lead-generation processesFamiliarity with paid social, email marketing, CRM systems, and marketing automationExperience developing strategies, budgets, forecasts, and reportsStrong written, verbal, presentation, and client-management skillsThe ability to manage multiple clients, campaigns, projects, and deadlinesStrong judgment, curiosity, organization, and attention to detailMac proficiencyA bachelor's degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.What You Can Expect From UsA fair and competitive salary / benefit package based on experienceEncouraging co-leadership driven by accumulative results for clientsA collaborative, fast-paced, non-corporate agency environmentWork-from-home flexibility as part of a in-office/hybrid schedule18 days of PTO and paid holidays

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